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Fading Ad: Midwest Barrel Company



This ad for Midwest Barrel Company (412 N. Peoria St., Chicago) is actually two ads for the same company. In the second photo, you can see the older ad across the top of the green rectangle ("Midwest", then a picture of a barrel, then "Barrel"). Then, superimposed on the older ad, there is a newer ad, with another barrel picture at the left, and "Midwest Barrel Company" to the right in an oh-so-1970s typeface, with the last two words stacked. The "412" at the bottom of the rectangle appears to belong to the older ad; in the first photo you can see a later "412" which was added to the right of the overhead door. I love the unusual green color of this, and also the delicate brickwork near the roofline - I'm always amazed that builders used to include this sort of detail on what was an ordinary building and for a very mundane, unglamorous business.

Midwest Barrel was in business from 1963 to 2006.

August 16, 2015 in Photography | Permalink