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Fading Ad: Red Cross Pharmacy, Antimigraine

Anti-migraine (small)

This fading ad (in Savannah, Georgia, at the corner of Broughton and Habersham Streets) appears to actually be two ads, of two different but related businesses that once occupied the building: the lower ad ("Antimigraine Cures Headaches") must have been from the The Antimigraine Company, which was here from 1891 to 1892, while the upper ad ("Red Cross Pharmacy", with a faint yellow background), from 1904-05. The building has undergone an extensive restoration by the Savannah College of Art and Design; until recently, the ad was hidden by a coat of white paint, and was only painstakingly recovered:

When work began the entire building was painted white. There was no evidence of a commercial sign though students thought it might be "neat" if there was a Coke sign under the paint. To remove the white paint a chemical and power washer (hot water) were used. One day as Jim was inspecting the project he saw the letter "A" begin to unveil itself in the paint removal process. He immediately stopped the workmen. He did not want to strip away any of the historical evidence of the commercial sign. To uncover the sign, which must have been painted with lead-based paint, the paint stripper was diluted and the power on the washer was turned down. What eventually was revealed are the words "Anti-migrane Cures Headaches" of the original 1890 business of the Anti-migrane Pharmacy. The round disks shown simulate pills. Also revealed was "Red Cross Pharmacy" which was what the name of the pharmacy was at some point during its history. And, if you look closely to the south end of the sign you might see lady looking toward you in profile.

That lady isn't visible in this photo, and while I did take another that captures that section, the image is badly deteriorated and the lady can now be seen only with a great deal of imagination. How wonderful that the preservationist took such care to save this ad. If that is at all suggestive of the work that has been done on the interior of the building, it must be a lovely restoration indeed.

June 1, 2015 in History, Photography | Permalink

Comments

Dear Pete-

Isn't Savannah a great town for fading ads? I remember when I first went there in 82, I was unaware of fading ads and shot pics of some of the abandoned theatres in town. When Enzo and I went down several winters ago, we spotted the same sign. http://www.fadingad.com/fadingadblog/2010/01/17/antimigraine-cures-headaches-savannah-ga/ Hope you are posting some more finds!! Let me know. Best, Frank

Posted by: Frank Jump at Jun 1, 2015 7:39:44 PM

Yes, I found a few without even looking very hard. But we were only there overnight, so I didn't have time for many more. I might post another ad soon.

Posted by: Pete at Jun 2, 2015 10:07:15 AM