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Fading Ad: Chicago Reader

Reader

In a twist on the usual fading ad photos here, this ad is of fairly recent vintage. This building is the former longtime home of the Chicago Reader alternative newsweekly, at 11 E. Illinois Street, and the nicely understated ad consists of just the paper's distinctive backwards-R logo. Last year the paper moved its operations to the headquarters of its new sister company, the Chicago Sun-Times, a few blocks further west. Sadly, the ad probably won't survive long enough to achieve "fading" status; the building was sold for a hefty $5 million this summer, and the new owner will certainly be painting over the ad soon.

October 15, 2013 | Permalink

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