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Pioneer Brewing

Pioneer

Lovely bit of ephemera from here in Joliet - a beer keg label from Pioneer Brewing, which operated here briefly in the 1930s and 40s. That street address is for a Chicago distributor, presumably the one the keg was to be returned to. But just above that, in oddly inconspicuous type, it says "Brewery - Joliet, Ill." The brewery operated in the previous location of the Fred Sehring Brewery, which had been a pretty big operation prior to Prohibition. Pioneer closed in 1948. The building is, rather remarkably, still standing, now housing an auto body company.

(Some guy's asking $8.50 for this label on eBay but was kind enough to put up a full-size, high-res image without one of those disfiguring watermark things, so I just downloaded it instead. If I thought I'd ever get around to renovating the basement into the billiards room I've always pined for, I might have bought the original for framing, but that's unlikely so I won't.)

November 14, 2008 in Ephemera, Joliet | Permalink

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