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Olympics For Sale

If I recall correctly, it was just a few years ago that the Olympics people (either the IOC or USOC, I don't remember which) was cracking down left and right on unauthorized use of the word "Olympics." I think the gay/lesbian organizers of what became known as the Gay Games were the main target, although there were others as well. (The Olympics people had just enough heart not to force the Special Olympics to change its name.)

So why in the world can Dubya get away with exploiting the Olympics in this campaign ad? Does the IOC really not mind that its goodwill is being used in an election campaign, especially for the benefit of a man who does not particularly reflect its ideals ("tolerance, equality, fair play and, most of all, peace")?

Am I missing something here?

August 16, 2004 in Current Affairs | Permalink

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