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Farewell, Maurice Lenell

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Maurice Lenell dodged the bullet in 2008, when the brand was taken over by Consolidated Biscuit. But now Consolidated is pulling the plug.
The company, which produced about 275,000 packages of Maurice Lenell cookies annually, discontinued the line shortly after the new year, when it also took down its website offering holiday gift tins. Antiquated equipment, slow sales and recipes that included controversial trans fats all led to the decision to stop making the cookies, Jasper said.

Today, all that remains of the old-fashioned treats are what's left in stores, including The Cookie Store and More, which opened in 2010 blocks away from the shuttered factory to serve as the unofficial local outlet for the brand. The store now has a "Last Chance for Maurice Lenell" countdown sign hanging in the front window. As of Thursday, the sign said 18 days until supply runs out, said Jeff Bach, the store's owner.
This time I doubt Lenell will find another rescuer, which means those wonderful, old-fashioned cookies will be gone for good.

August 14, 2015 in Chicago Observations | Permalink

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