"I want to put out stuff that’ll be around in 500 years."
The self-publishing industry has no incentive to police itself, because people are paying them up front for editing, promotion and other services. And if you’re paid up front, you have no stake in the future success of a book—you want to do as little as you can do to justify the fees you’ve charged. And that’s one thing the traditional publishing industry DID get right—if an agent only gets paid when you get a deal, and they get a percentage of that deal, they want to get you the best deal possible, and they want you to get more deals, because they have a stake in your success.
I like the ethos encapsulated by the quotation in the title line above - putting out great and enduring books, but not necessarily what sells. Jerry sounds like my kind of people, and I strongly suspect he'll be getting a query from me soon.