Fading Ad: Schmitz & Gretencort
I strongly prefer to find fading ads on my own, finding much more pleasure in unexpected discovery than taking the shortcut of an Internet search. But yesterday, for some reason, I happened to google "ghost sign" (the more common term for fading ads) and "Joliet" and came across a Flickr photo of an ad in Rockdale, a tiny factory town that is almost completely surrounded by Joliet. I was surprised, as I had hunted in Rockdale in the past but hadn't found anything; apparently I must have always driven west down Moen Avenue, and thus missed seeing this west-facing ad.
Last night, after picking Maddie up from her guitar lesson, we swung down to Rockdale and found the ad, and that's my photograph above. Though the ad is in poor condition and hard to read, my knowledge of local history helped me immediately recognize the name "Schmitz & Gretencort", an old department store in downtown Joliet. (Here's an earlier blog post I did about the store.) There's additional wording above the name, the only clear part of which reads "The Boys." Oddly enough, the white van in the photo also appears in the exact same location in the Flickr photo. Possibly belongs to the owner, though, sadly, more likely a regular.