Fading Ad: Joliet Litho-Print
I've known about this ad for a while now, but only just got around to photographing it yesterday. This is Joliet Litho-Print, on Chicago Street in downtown Joliet. In the inset photo, you can make out "Service Printers", "Pamphlets" and "Catalogs", and if you look even closer, there's a lime-colored swoosh stripe (inverted, anti-Nike) just above "Litho-Print." Based on the company's limited web presence - I couldn't even find a website - it's unclear whether or not it's still in business, so I'm glad to have finally photographed this while I still could. I've been into fading ads for about fifteen years now, and have lost far too many ads by assuming they would always be around to photograph some other day.