Fading Ad: Brunswick
This building at 623 S. Wabash Avenue in Chicago was the headquarters of Brunswick Corporation (previously the Brunswick-Balke-Collender Company) from 1913 to 1964. That distinctive logo should be familiar to anyone who's ever shot pool on a Brunswick table or bowled in a Brunswick alley. Brunswick is still in business, though it moved to the suburbs years ago. Interestingly enough, before Brunswick this building housed a showroom of the Studebaker automobile company, and the opposite (north) side of the building also has a Studebaker ad which must be over a hundred years old. Unfortunately I had to shoot that ad facing south, toward the bright sun, and the lettering of the ad was totally washed out. (You can just make out the ad in this shot from Google Street View.) It's rare for one building here in Chicago to have two fading ads, let alone ads for two iconic companies.
You may be interested in these post featuring Chicago ghostsigns, one of which links through to a mapping project that was done in the city.
Posted by: Sam Roberts at Mar 20, 2014 8:14:32 AM