« Summer of Classics | Main | I just started reading ________, because: »

Fading Ad: Champlain Building

Champlain

Walking down Wabash this afternoon, I was surprised to see this faded ad in the distance, a few blocks south on the opposite side of the street. I don't remember ever seeing it before, but I guess the El tracks block its view from most vantage points other than where I happened to be walking. The lettering is hard to make out, but I could just discern "Champlain" and "37", which I later found out was the Champlain Building, at 37 S. Wabash. Though the faded ad itself leaves much to be desired, I like the composition of this photo, particularly the contrast of the vertical columns of the buildings against the diagonals formed by the streetlights, tracks and windows.

May 21, 2013 in Chicago Observations, History, Photography | Permalink

Comments

There's a rapidly fading ad on a building here in KC that speaks of saddles and such. Priceless.

Posted by: Paul Lamb at May 21, 2013 7:55:35 PM

I have a photo in my archives of an ad for "tallow and hides." Certainly don't see those advertised any longer.

Posted by: Pete at May 22, 2013 9:32:17 AM